{"title":"ALL PRODUCTS","description":"","products":[{"product_id":"land-that-we-love-t-shirt","title":"Land That We Love T-Shirt","description":"\u003cp class=\"p1\"\u003eFreetown was founded in 1792 by formerly enslaved Africans from Nova Scotia, alongside Londoners and Jamaican Maroons, who formed the Creole (Krio) community. Upon arrival, they gathered beneath a massive cotton tree to pray and give thanks for reaching a land where they could live freely.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThat cotton tree stood in the heart of Freetown for over 400 years, becoming a powerful national symbol of freedom, hope, and identity.\u003c\/p\u003e\n\u003cp\u003eIn 2023, the tree was struck by lightning and severely damaged. Sierra Leoneans all across the world collectively mourned.\u0026amp;nbsp;\u003c\/p\u003e\n\u003cp\u003eOur “Land That We Love” T-shirt honors this historic tree, and\u0026amp;nbsp;stands as a tribute to the strength of our ancestors and the enduring spirit of Sierra Leoneans today.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight cotton\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003eDigitally printed graphic on back\u003c\/li\u003e\n\u003cli\u003e3D FAMBUL logo on front\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis t-shirt was designed in collaboration with Meda Wurie, a Sierra Leonean graphic designer based in Freetown.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"FAMBUL","offers":[{"title":"Black \/ S","offer_id":43332578345180,"sku":"","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":43332578443484,"sku":"","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":43332578541788,"sku":"","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":43332578640092,"sku":"","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XXL","offer_id":43643656634588,"sku":"","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9651\/3756\/files\/9056BFB3-2A46-4886-A1FC-03ED52003066_1_d33dee29-bebf-48b0-9f83-a0c53314e023.jpg?v=1772301793"},{"product_id":"fourah-bay-college-crewneck","title":"Fourah Bay College Crewneck","description":"\u003cp class=\"p1\"\u003eFourah Bay College, founded in 1827, is recognized as the most influential institution in the spread of university level education in Africa.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur sweatshirt pays homage to the creation of the university at a time when many questioned the intellectual abilities of Blacks, and honors the impact the institution had on the African continent.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFourah Bay College graduates from the 20th century went on to become prominent figures in the anti-colonial political movement, as well as politicians in the newly independent African States. As a result, Sierra Leone became known as the “Athens of West Africa”.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eThe Fourah Bay College Crewneck is composed of high quality cotton which gives it a smooth finish, and allows it to maintain its luxurious feel after multiple washes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eMade of super-soft 10 oz ring-spun cotton blend, with hidden zipper pockets\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eCollege crest in flocking patch across the front\u003c\/li\u003e\n\u003cli\u003eFAMBUL logo embroidered on the back collar\u003c\/li\u003e\n\u003cli\u003eUniversity of Sierra Leone patch on right shoulder\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"FAMBUL","offers":[{"title":"Navy Blue \/ S","offer_id":43656277524700,"sku":"","price":79.99,"currency_code":"USD","in_stock":false},{"title":"Navy Blue \/ M","offer_id":43656281161948,"sku":"","price":79.99,"currency_code":"USD","in_stock":false},{"title":"Navy Blue \/ L","offer_id":43656281194716,"sku":"","price":79.99,"currency_code":"USD","in_stock":false},{"title":"Navy Blue \/ XL","offer_id":43656281227484,"sku":"","price":79.99,"currency_code":"USD","in_stock":false},{"title":"Navy Blue \/ XXL","offer_id":43656281260252,"sku":"","price":79.99,"currency_code":"USD","in_stock":false},{"title":"Oat \/ S","offer_id":43659484004572,"sku":"","price":79.99,"currency_code":"USD","in_stock":false},{"title":"Oat \/ M","offer_id":43659484037340,"sku":"","price":79.99,"currency_code":"USD","in_stock":false},{"title":"Oat \/ L","offer_id":43659484070108,"sku":"","price":79.99,"currency_code":"USD","in_stock":false},{"title":"Oat \/ XL","offer_id":43659484102876,"sku":"","price":79.99,"currency_code":"USD","in_stock":false},{"title":"Oat \/ XXL","offer_id":43659484135644,"sku":"","price":79.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9651\/3756\/files\/20D0A005-D6EF-42AA-8083-9B31FDA0CDEF_054ed14b-b973-4997-88f0-2a1138a61a86.jpg?v=1772551457"},{"product_id":"fambul-athletic-socks","title":"FAMBUL Athletic Socks","description":"\u003cp class=\"p1\"\u003eOur unisex FAMBUL Athletic Socks are made with premium cotton fiber that is durable and smooth against your skin, and our cushioned footbed provides extra support for your soles.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFAMBUL means “family” in Krio, the lingua franca of Sierra Leone — it represents shared heritage, and the bonds that connect us across generations and borders.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"FAMBUL","offers":[{"title":"Black \/ Adult","offer_id":43986585059548,"sku":"","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9651\/3756\/products\/ScreenShot2023-04-16at5.08.36AM.png?v=1772691064"},{"product_id":"fambul-reversible-bucket-hat","title":"FAMBUL Reversible Bucket Hat","description":"\u003cp\u003eThe FAMBUL Reversible Bucket Hat offers a wide brim to shield you from the sun, and a waterproof nylon exterior to keep you dry during during the rainy season.\u003c\/p\u003e\n\u003cp\u003eThe hat is reversible, with a white FAMBUL logo on one side, and a white Africa map on the other side.\u003c\/p\u003e\n\u003cp\u003eIt comes in a standard size which will fit most adult men and women, and a large size for those with big hair… or that just have big heads.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFAMBUL means “family” in Krio, the lingua franca of Sierra Leone — it represents shared heritage, and the bonds that connect us across generations and borders.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"FAMBUL","offers":[{"title":"Standard","offer_id":43994463830236,"sku":"","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":43725095239900,"sku":"","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9651\/3756\/files\/2.png?v=1772652727"},{"product_id":"mariatou-tote-bag","title":"Mariatou Tote Bag","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAcross Sierra Leonean households, wisdom is rarely delivered as a lecture. It is wrapped in idioms, proverbs, and parables, concise poetic expressions that carry generations of experience in just a few words. These sayings guide character, discipline ambition, encourage resilience, and remind us of who we are and where we come from.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Mariatou Tote Bag, named after our founder’s mother, pays homage to the infinite wisdom of mothers and the idioms through which they deliver life lessons and stern warnings.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe bag is constructed from 12 oz cotton canvas which gives it a strong and durable finish.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"FAMBUL","offers":[{"title":"Default Title","offer_id":43914133471452,"sku":"","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9651\/3756\/files\/image_4fa115eb-d296-4b9d-a0fd-3fcd29917fe7.heic?v=1772998948"},{"product_id":"flames-cycling-club-baseball-cap","title":"Flames Cycling Club Baseball Cap","description":"\u003cp\u003eThe Flames Cycling Club Baseball Cap features unstructured front panels and an antique brass buckle closure that gives it a casual yet trendy look.\u003c\/p\u003e\n\u003cdiv class=\"t4s-product__description t4s-rte\"\u003e\n\u003cp\u003e\u003cspan\u003eFlames Cycling Club is an amateur cycling team based in Freetown, Sierra Leone. Proceeds from the sale helps support their uniforms and equipment.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"FAMBUL x Flames Cycling Club","offers":[{"title":"One Size Fits All \/ Black","offer_id":47551562940636,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9651\/3756\/files\/IMG-1350.png?v=1772847667"},{"product_id":"bondo-mask-white-t-shirt","title":"Bondo Mask White T-Shirt","description":"\u003cp class=\"p1\"\u003eThe Bondo society is a women’s cultural initiation society in Sierra Leone that guides girls through the transition into womanhood. During a period of seclusion, initiates receive education on morality, respect, community responsibility, sexuality, and cultural values. The society also serves as a powerful network of female leadership and social influence.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Bondo mask, displayed prominently on the front of the t-shirt, represents the spirit of the society and an ideal of womanhood. Its smooth black surface symbolizes beauty and spiritual depth, lowered eyes reflect modesty, and the neck rings signify health and prosperity. The mask embodies feminine strength, discipline, wisdom, and cultural continuity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e“GBOROKA” refers to a woman who has not undergone circumcision, which is typically part of the process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eProceeds from the sale of this t-shirt support a campaign by \u003ca href=\"https:\/\/awats.org\/\"\u003eAfrican Women \u0026amp; Their Stories (A.W.A.T.S.)\u003c\/a\u003e to bring awareness to female genital mutilation (FGM).\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight cotton\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eDigitally printed graphics\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FAMBUL x A.W.A.T.S.","offers":[{"title":"White \/ XS","offer_id":46253555810524,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":46253555679452,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":46253555712220,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":46253555744988,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":46253555777756,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9651\/3756\/files\/p3f.jpg?v=1771527337"},{"product_id":"bondo-mask-black-t-shirt","title":"Bondo Mask Black T-Shirt","description":"\u003cp class=\"p1\"\u003eThe Bondo society is a women’s cultural initiation society in Sierra Leone that guides girls through the transition into womanhood. During a period of seclusion, initiates receive education on morality, respect, community responsibility, sexuality, and cultural values. The society also serves as a powerful network of female leadership and social influence.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Bondo mask, displayed prominently on the front of the t-shirt, represents the spirit of the society and an ideal of womanhood. Its smooth black surface symbolizes beauty and spiritual depth, lowered eyes reflect modesty, and the neck rings signify health and prosperity. The mask embodies feminine strength, discipline, wisdom, and cultural continuity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e“GBOROKA” refers to a woman who has not undergone circumcision, which is typically part of the process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eProceeds from the sale of this t-shirt support a campaign by \u003ca href=\"https:\/\/awats.org\/\"\u003eAfrican Women \u0026amp; Their Stories (A.W.A.T.S.)\u003c\/a\u003e to bring awareness to female genital mutilation (FGM).\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight cotton\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eDigitally printed graphics\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"FAMBUL x A.W.A.T.S.","offers":[{"title":"Black \/ XS","offer_id":46255911600348,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":46255911469276,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":46255911502044,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":46255911534812,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":46255911567580,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9651\/3756\/files\/pg2f.jpg?v=1771527209"},{"product_id":"the-fight-against-fgm","title":"Fight Against FGM T-Shirt","description":"\u003cp class=\"p1\"\u003eThe Bondo society is a women’s cultural initiation society in Sierra Leone that guides girls through the transition into womanhood. During a period of seclusion, initiates receive education on morality, respect, community responsibility, sexuality, and cultural values. The society also serves as a powerful network of female leadership and social influence.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e“GBOROKA” refers to a woman who has not undergone circumcision, which is typically part of the process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Bondo mask, displayed on the front of the t-shirt, represents the spirit of the society and an ideal of womanhood. Its smooth black surface symbolizes beauty and spiritual depth, lowered eyes reflect modesty, and the neck rings signify health and prosperity. The mask embodies feminine strength, discipline, wisdom, and cultural continuity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe back of the t-shirt is a bold visual statement against FGM (Female Genital Mutilation).\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eProceeds from the sale of this t-shirt support a campaign by \u003ca href=\"https:\/\/awats.org\/\"\u003eAfrican Women \u0026amp; Their Stories (A.W.A.T.S.)\u003c\/a\u003e to bring awareness to female genital mutilation (FGM).\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight cotton\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eDigitally printed graphics\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FAMBUL x A.W.A.T.S.","offers":[{"title":"Black \/ XS","offer_id":46255926673628,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":46255926542556,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":46255926575324,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":46255926608092,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":46255926640860,"sku":null,"price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9651\/3756\/files\/p1b.jpg?v=1771527410"},{"product_id":"gboroaka-croptop","title":"Bondo Mask Black Croptop","description":"\u003cp class=\"p1\"\u003eThe Bondo society is a women’s cultural initiation society in Sierra Leone that guides girls through the transition into womanhood. During a period of seclusion, initiates receive education on morality, respect, community responsibility, sexuality, and cultural values. The society also serves as a powerful network of female leadership and social influence.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Bondo mask, displayed on the crop top, represents the spirit of the society and an ideal of womanhood. Its smooth black surface symbolizes beauty and spiritual depth, lowered eyes reflect modesty, and the neck rings signify health and prosperity. The mask embodies feminine strength, discipline, wisdom, and cultural continuity.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e“GBOROKA” refers to a woman who has not undergone circumcision, which is typically part of the process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eProceeds from the sale of this t-shirt support a campaign by \u003ca href=\"https:\/\/awats.org\/\"\u003eAfrican Women \u0026amp; Their Stories (A.W.A.T.S.)\u003c\/a\u003e to bring awareness to female genital mutilation (FGM).\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eDigitally printed graphics\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FAMBUL x A.W.A.T.S.","offers":[{"title":"Black \/ XS","offer_id":46300767191260,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":46300767224028,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":46300767256796,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":46300767289564,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":46300767322332,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9651\/3756\/files\/unnamed_20.jpg?v=1771630816"},{"product_id":"storie-storie-chenille-logo-crewneck","title":"Storie Storie Hoodie \u0026 Crewneck","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/www.storiestorie.com\/\"\u003eStorie Storie\u003c\/a\u003e is an international storytelling platform founded by \u003ca href=\"https:\/\/www.instagram.com\/alimkamara\"\u003eAlim Kamara\u003c\/a\u003e, bringing traditional African narratives to life through live performances, workshops, and digital content. 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